1. Introduction
FashionBloom (“we”, “our”, or “us”) values the protection of your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal information you provide to us when you visit our website www.myfashionbloom.com or make a purchase from us.
2. Collection of Personal Information
2.1 Information You Provide to Us:
When you visit our website, make a purchase, subscribe to our newsletter, or communicate with us, you may provide us with personal information such as your name, email address, postal address, phone number, payment information, and any other information you choose to share with us.
2.2 Information collected through Cookies:
Like many websites, we utilize Cookies on our Site. For specific details regarding the Cookies we employ to power our store with WordPress, please refer to https://www.wordpress.com/legal/cookies. These Cookies are utilized to enhance and optimize our Site and Services, including the retention of your actions and preferences, as well as to conduct analytics for a better understanding of user interaction (which is in our legitimate interests to administer, improve, and optimize the Services). We may also authorize third parties and service providers to employ Cookies on our Site to enhance the customization of services, products, and advertising across our Site and other platforms.
While most browsers accept Cookies by default, you have the option to configure your browser settings to remove or reject Cookies. It’s important to note that disabling or rejecting Cookies may adversely affect your user experience and may result in certain features and functionality of the Services not working correctly or being unavailable. Furthermore, blocking Cookies may not entirely prevent the sharing of information with third parties, such as our advertising partners.
2.3. Information We Obtain from Third Parties:
We may receive personal information about you from third parties, including our business partners and service providers. For example, we may receive information from Shopify, our e-commerce platform provider, about your purchases and interactions with our website. We use this information to improve our products and services and to personalize your experience on our website.
4. Use of Personal Information
We use the personal information we collect for the following purposes:
4.1 Processing Orders and Providing Services:
We use your personal information to process and fulfill your orders for products, including verifying your identity, processing payments, delivering products to you, and providing customer support.
4.2 Marketing and Advertising:
We may use your personal information to send you marketing communications, promotional offers, and newsletters that may be of interest to you. These communications may be sent via email, SMS, or other channels. You have the right to opt-out of receiving marketing communications from us at any time by following the instructions provided in such communications.
4.3 Personalization and Improvement:
We use your personal information to personalize and improve your experience on our website, including by providing you with products, services, and promotional offers that are tailored to your preferences and interests.
4.4 Security and Fraud Protection:
We use your personal information to detect, prevent, and investigate any fraudulent, illegal, or unauthorized activity, including unauthorized access to our systems, fraudulent transactions, and identity theft. This may include monitoring your account activity, analyzing transaction patterns, and implementing security measures to protect against fraud and unauthorized access.
4.5 Communicating with You:
We use your personal information to communicate with you about your orders, inquiries, and customer service requests. This may include responding to your inquiries and providing you with information about our products, services, and promotions.
4.6 Legal and Regulatory Compliance:
We may use your personal information to comply with applicable legal and regulatory requirements, including complying with court orders, subpoenas, and other legal processes, and responding to requests from regulatory authorities.
4.7 Other Purposes:
In addition to the purposes described above, we may use your personal information for other purposes that are reasonably necessary or compatible with the purposes for which it was collected, as permitted by applicable law.
5. Disclosure of Personal Information
We do not sell, rent, or share your personal information with third parties for direct marketing purposes without your explicit consent. We may share your personal information in the following circumstances:
With third-party service providers who assist us in performing business functions such as payment processing, product delivery, website hosting, data analysis, customer service, and customer relationship management;
When required or permitted by law, to comply with a legal obligation, court order, or judicial proceeding, or to protect the rights, property, or safety of FashionBloom, its employees, customers, or the public;
In connection with a merger, acquisition, or sale of all or a portion of our assets, we may transfer your personal information to the party or parties involved in the transaction, provided that such party uses your personal information in accordance with this Privacy Policy.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements, and to resolve disputes, enforce our agreements, and protect our legal rights.
7. Security
We have implemented appropriate technical, administrative, and physical security measures to protect your personal information against loss, theft, unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure.
8. Your Rights
You have the right to access, correct, update, or delete your personal information. You may also object to the processing of your personal information for legitimate reasons and request the restriction of processing of your personal information in certain circumstances. To exercise these rights, please contact us at [email protected].
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our privacy practices or to comply with applicable laws and regulations. All changes will be effective upon posting on our website, and we encourage you to review this Privacy Policy regularly to stay informed of updates.
10. Contact Us
If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at [email protected].
11. Consent
By using our website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.